A MAP photo taken on the rooftop of the SFMOMA April 21st showing Bay
Area food artisans and entrepreneurs. The sun was blazing and the chocolate melting but we did it! Thanks you to all the talented and inspired products and people who made this happen.
MAP’s Rooftop Rothko at SFMOMA Sunday April 21, 2013 @ Blue Bottle Coffee Bar
Registration now closed: Friday 4/19/13
Check/Sign in 1 pm -1:30 pm, Shoot 2 pm sharp
SFMOMA’s Blue Bottle Coffee pastry chef Leah Rosenberg and MAP founder and culinary artist Andrea Blum will create a Rothko picnic blanket on the SFMOMA's Rooftop Garden for a collective aerial photo of Bay Area food + drink artisans and the public.
SFMOMA rooftop Sculpture Garden and Blue Bottle Coffee Bar. 5th floor.
April 21, 2013. Photo participants check in at rooftop between 1 pm -1:30 pm for set up sign in. Photo shoot begins at 2 pm sharp. The shoot will last about an hour to an hour and a half. The event will be over at 5 pm. Drop off of food items anytime after 11 am.
Food/drink artisans will get their tickets/badge at the Minna Street entrance while the other participants can get their entry tickets/badge to the museum in the atrium at the info desk where there will be a list. The museum opens at 11 am. If you do not find yourself on the list tell the front desk you are part of the rooftop photo shoot as a back up.
Artisan Food and Drink drop off instructions:
If your items are bigger than a small backpack or shoulder pack, do not bring the items through the front entrance. Instead drop them off at the Minna Street entrance where you will get a badge for entry. Tell security you are part of the photo shoot in the sculpture garden on the 5th floor. Call Leah Rosenberg at 415-264-8697 who will meet you at the Minna Street entrance and bring the items to the roof. This must happen well before 1:30pm ( earlier the better). Suggestion: drop off early 11-12 and have a look at the museum, check in at the rooftop around 1 pm and have a coffee.
Artisans bring their tools and food craft to share as samples and to set up as part the composition for the photo no larger than 2'x2'. Be inspired by color or form by the museum collection. The Rothko is orange and blue and you could be inspired by those colors, for example. No cooking, alcohol, or selling. Bring promotional cards for sure and sample-style ways to taste your products. Keep it simple. The items you bring represent what you do and make. We will make a pattern with the items for the photo. Bring warm clothes in case.
What to expect on the roof:
Artisans and the public must sign in at a table set up in the sculpture garden and get a number that will be used to identify you in the photo. You will get a hand-printed piece of fabric to use as part of the Rothko background. You’ll sign a photo release form and a liability form to be in the photo and give to the person checking you in. Then......The photo shoot goes in two waves.
First Food Artisans: In the sculpture garden you will start your set up for the photo as soon as you get your fabric. Place your fabric down and arrange your items within a 2x2 space above your head. There will be an area to set up your samples atop butcher paper to share after the shoot. Leah Rosenberg, the in house pastry chef will have a station to make Rothko toasts with apricot butter and blueberry jam in honor of the artist. The photo shoot will begin at 2 pm.
Any questions please call Andrea Blum at 415-300-6686 (text me day of the shoot...)
My American Pantry (MAP) and the SFMOMA Blue Bottle Coffee Bar will collaborate to create a “rooftop Rothko” on Sunday April 21, 2013 at 2:00 p.m. for an afternoon of art and food craft. SFMOMA’s Blue Bottle Coffee pastry chef Leah Rosenberg and MAP founder and culinary artist Andrea Blum will create a Rothko picnic blanket on the SFMOMA Rooftop Garden. Artisans and SFMOMA members will lie atop the Rothko background for an aerial photo taken by a remote control camera hovering above.
The event will showcase a variety of food artisans offering a chance to explore the connections between food and art. Visitors may take home a piece of the Rothko hand-printed fabric and get a free day at the museum.
Join us to share, taste, and discover what Bay Area artisans create. SFMOMA will temporarily close its doors after June 2 for construction on a major expansion project. This event will be a special opportunity to enjoy the Rooftop Sculpture Garden and celebrate American art and food before the museum is out of the building and on the go, presenting new art experiences around the Bay Area until the building reopens in 2016.
The event is open to SFMOMA members and to the public.
Contact: Andrea Blum email@example.com
Please sign up here to participate and we will follow up shortly with details.
A wonderfully warm weekend was the perfect set for a photo op. For a couple of hours local artisans laid in the cover crops of vetch, favas and calendula while a flying camera hovered above them to capture these shots. The Homeless Garden Project farm hosted us and gave our project a warm embrace. What an amazing u-pick farm and mission! Here is who showed up: Silk Road Elixirs (aka Cardamon Tuesday), Shelly's Biscotti, Creative Cultures, The Penny Ice Creamery, El Salchichero butcher shop, Uncommon Brewers, Melinda's Gluten Free, Three of a Kind sparkling drinks, Santa Cruz Mountain Breweing, Voss Gardens, Serendipity Saucy Spreads, and the folks from the Homeless Garden Project.
MAP is planning its second photo shoot of Bay Area artisans including Santa Cruz to be held in February. The location is to TBA but we are set for Sunday Feb. 17, 2013. The set up will be as the first— using a remote control helicopter ( handmade and artisan in its own right), we will take a series of high resolution photos as you lay in a field with the tools of the trade and the food or drink that represent you. This photo will be part of a larger an interactive "atlas" of American artisan, small production handmade food and drink. Bring yourselves, your art, a story and food to share with your cohorts and join the fun... because it really is fun. Sign up first on the home page for information and fill out the form on the blog below to participate.
The rain stopped and the clouds cleared for a very nice photo experience. Twenty-three amazing artisans from around the Bay Area and Northern California came out for the shoot with their hand made and hand gathered products. The quad helicopter holding the camera buzzed like a swarm of bees above and captured the warm feeling buzzing on the ground. Thank you to everyone who made it out and participated in the shoot. The challenge now is to get more and more people involved and to travel around California and the country capturing the inherent beauty of real good American food and the people who make it. The photo here is provided by Kenny Blum Photography and his magical helicopter that makes aerial photography for MAP happen.
When: 1:30 pm meet at Lucas Valley Road location sharp for sign in and set up. 2:00-2:30 pm shoot. Expect a 45 minute setup and an hour to hour and half shoot. The remote camera takes a series of photos for high resolution. The shoot is weather dependent. If it is raining we will reschedule. There is a 20% chance of rain. We will send an email to confirm the shoot if the weather looks suspect.
Where: On Lucas Valley Road in between Huckleberry Road
and Mt. Lassen Road approx. 1.6 miles from the off ramp of 101 in San Rafael, Ca.
Directions: Take Lucas Valley Road exit off highway 101 and head west. Just past Huckleberry Road and before Mt. Lassen Road you will see a field on your right. The shoot will be there. It is 1.6 miles from the freeway. Mark your odometer to zero at the freeway.
Park: Safely along Lucas Valley Road in front of the field. Carpool if possible.
Bring: Examples of your food or drink and tools of your trade including jars, animals, bottles. The object here is to get a pattern of people and things such as bagels, pies, bottles and animals to make the photo as interesting as we can. Fill out the the paperwork needed to document who you are and what you make and what you are bringing. Bring something to protect your bum in case the ground is wet: ie. a yoga mat or a solid colored blanket. We will be laying in the grass.
see you soon.